So when I was offered the option of sharing the release of this new product with ye all, I jumped at it as it looks like a really cool product and alternative to the short-term heat methods that we've all used until now.
It's a semi permanent straightening system that you do at home, lasts up to 10 washes, and seems simple to do!
What the official soundbite says...
"Banish out-of-control curls and flyaway frizz by following the two simple Smoothing & Sealing steps to create perfectly sleek, straight styles that will last up to 10 washes. Think of it as a professional blow-dry at home – every day!"
How it works is;
1. After washing and towel-drying the hair, you apply the straightening serum in sections, using gloves, and brush it through the hair to smooth out & straighten the hair, then leave it to develop for 20-25 minutes like you would a hair dye. Comb it 3 or 4 times throughout the 20-25 minutes to ensure the hair is kept straight, and after the development time is up, you rinse it out with luke warm water without using shampoo!
2. To seal it, apply the sealing cream and repeat the same process as above letting it develop for 10 minutes. This time when you rinse out the sealer, you can apply a conditioner if needed. All that's left to do is to blow-dry your hair straight after every wash and enjoy smooth locks for up to 10 washes.
'Play it Straight' how-to video can be watched here... http://www.youtube.com/got2bUK
The system is priced at £6.99 and will be available from Boots, Superdrug, Asda, Savers & Amazon.
Note; This is not a review, this is a sponsored informative post only.