Max Factor's newest mascara is a 2 step system that first promises to add volume & then with the top coat, add an intense glossy carbon black finish. Described by Pat McGrath as the "Wet-Lash Look", it was used at the Felder Felder SS14 underwater inspired show.
The base coat is a thickening formula containing waxes & volumising particles and is applied with the same fat brush as the 'False lash Effect' Mascara which was designed to build maximum volume.
The top coat is a thinner formula "jet-black lacquer" that adds intensity without clumping or removing any of the base volume. It is supposed to thicken the lashes, seal the mascara & add a carbon black glossy or wet-look finish. This is applied with a different design of brush on the opposite end of the mascara.