Thursday, April 16, 2015

Cruelty Free Makeup Tutorial!

For easter just gone, instead of doing a makeup tutorial inspired by Easter colours etc, this year I decided to do a Cruelty Free makeup tutorial featuring products by NYX, ELF, Urban Decay, Wet n Wild, Zoeva, Barry M and SmashBox! Some of the products are Vegan also, and I let ye know throughout the video which products are vegan and what's not!

As I mentioned in the video, with the bit of research I did, these companies all claim to be cruelty free. Some do indeed belong to bigger 'umbrella' companies like Estee Lauder or L'Oréal who may test on animals, so the whole claim can be a tad unsteady sometimes. Also, a company can still claim to be cruelty free if their end products are not animal tested by THEMSELVES... This isn't to say that the ingredients or source materials weren't tested on animals somewhere down the line OR that a separate outside company did not test the products. Again, it's hard to tell if a company is indeed truly cruelty free. Anyhow, I digress... 
I strongly suggest you all do a little research yourselves if it bothers you and make your own decision on who to support as 'cruelty free' and who to skip. Luckily, animal testing is completely illegal here in the EU on cosmetics and this includes imported cosmetics etc. Policies vary worldwide though so check about your own region online!

(In order of use)

NYX HD Photogenic Concealers (Vegan)
NYX Jumbo Pencil 'Yoghurt'
URBAN DECAY 'Solstice' MoonDust EyeShadow
ELF 'Moonlight Pearl' Baked Highlighter (Vegan)
SMASHBOX 'Full Exposure' EyeShadow Palette
URBAN DECAY 'Blackout' Matte EyeShadow
WET n WILD 'Mega Liner' Black Liquid Eyeliner
BARRY M 'Bold Black' Waterproof Eyeliner
SMASHBOX 'Full Exposure' Mascara
NYX 'Stay Matte But Not Flat' Powder Foundation
NYX 'Taupe' Blush (Vegan)
NYX 'Pinky/Rosé' Blush (Vegan)
ELF 'Moonlight Pearl' Baked Highlighter (Vegan)
WET n WILD 'Ultimate Brow Kit' | 'Ash Brown'
NYX 'Pale Pink' Lip Pencil
NYX 'Eclair' ButterGloss

All brushes are from the ZOEVA 'Bamboo Vol.2' Brush Collection (Vegan)



  1. Great mix of brands Shiv. Thank you for taking the time.

    Yes, it is ''[company name]' are against animal testing' is not sufficient. I've noticed falsified bunny logos on packings also. Its worth mentioning that if a company manufacturing within the UK does not display the 'leaping bunny' or 'caring consumer' logo (as above), it does not preclude they conduct animal testing. Pout (now discontinued) were an example of this. Don't forget Too Faced!

    Recently I found that the Distribeauty team trading under e.l.f. Cosmetics are leaving the group. They do not state how this will affect their polices.

    I hope you and readers find this informative.

    1. No problem Julia, Thanks for sharing that info!! xx

    2. I should apologise, its sounds 'preachy' now that I read it back. Feel free to remove my comment from you blog.

    3. Ah not at all, it's good information! xx


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