I love when new cosmetic formulas come into being... We live in a time where everything is copied or 'inspired by' but every now-and-again we get something shiny & new to placate our makeup junkie urges.
Welcome the new Max Factor 'Colour Intensity Balm'.
This is a lipstick / lip-balm hybrid formula that offers the hydration and comfort of a balm, but the buildable colour and pigment intensity of a lipstick!
The idea with these being that you can apply a single to 2 coats for a hydrated yet sheer effect, or to up the amp, you can apply up to 5 coats to achieve the maximum colour intensity & pay-off!
There are nine shades available in the range running from a pale cool pink (05. Sumptuous Candy) to fiery corals, dusky pinks, bold reds and a deep dark burgundy chocolate colour! (45. Rich Chocolate)
On the moisturising side of things, there are emollients and occlusives (70% according to the info I received) at play that help to retain the skin's natural moisture and protect against damaging elements by forming a comfortable barrier. The formula also contains nourishing mango, shea and cocoa butters!
Then on the colour side of things, micro-fine mica particles help up the ante by creating a luminous light reflecting effect. It is specially formulated so that by layering the product, you can build up the colour opacity and intensity for a 'transformative' effect.
These will be great for sahara-lipped creatures like myself or for anyone who has to spend a lot of time in air-conditioned offices etc which can dry out every bit of exposed skin.
The packaging is light-weight plastic so won't add any weight to the handbag.
These are available since May and are retailing for RRP€11.49 here in Éire.
I've only worn 2 of the 9 colours but am liking what I've tried so far!!