P.A.M or Precious About Makeup (Formally known as M.A P) is a professional makeup store located in West Central London that will celebrate it's 20th birthday this year!
It was established by makeup artists for makeup artists and stocks an impressive selection of makeup brands including but certainly not limited to;
And there's tonnes of other high quality brands available from PAM, both instore and online!
|The store front and map location!|
I was sent a few of the bits that they stock to try out from Makeup Forever, Le Maquillage Professional and MUD (Makeup Designory).
First up is the Le Maq Foundation Palette (Special design by award-winning makeup artist Jan Sewell)
This is a solid cream 6 pan palette of wax based foundation. This formula is perfect for use in professional jobs as wax based foundations have the best holding power when it comes to heat and strong lighting. It's essentially water proof as well, and is a great option for long lasting bridal makeups. This gives a natural finish and can be applied sheer or built up to a more full coverage.
The colours it contains are;
C1; Palest yellow Ivory. (Lower Left)
TL2; Light peachy/yellow (Top Left)
TL3; Slightly deeper with some warmth introduced(Top Centre)
V4; Neutral medium tone. (Lower Centre)
CR; Corrective green/olive tone. (Top Right)
128; Tan Shade (Lower Right)
Next up is the Makeup Forever Smoothing Primer. This is No.2 of 4 primers from the range available on the site (though I think there are 11 in the entire range).
This has a 'satin' silicone texture that supposedly blurs any imperfections on the skin and fills out any uneven texture, resurfacing the skin. And of course it does the usual of extending the wear of the foundation and allows it to apply smoothly over the skin.
I have tried this out a couple of times and found it worked well, basically does what it says on the tin!
Thee 3rd and final product I was sent is a MUD (Makeup Designory) Sheer Lipstick in 'EggPlant'.
This is a super hydrating sheer lipstick and this particular shade is a berry tone. The formula is very emollient so won't be the longest lasting on the lips but it is brilliant for anyone with drier lips.
My mom has already stolen this one off of me as she loved the formula so much!
And that's it for the products for now.
I visited this store a few times when I lived in London and highly recommend it to anyone working in the industry, starting out or any makeup fans who love to discover new and high quality products!
Let me know if you have visited this little treasure trove...